2024 China Home Appliances and Consumer Electronics Expo was officially launched
2023-08-29127
In April 2023, AWE created 13 pavilions, 150,000 square meters of exhibition area, 350,000 on-site visitors, and a new record of more than 1,000 enterprises. The AWE2024 exhibition hall will be expanded to 14 pavilions with an exhibition area of more than 160,000 square meters. In 2024, AWE launched a new UI and younger color scheme to welcome and display the future changes and technological progress of the industry in a more modern image.
The theme of AWE2024 is "Intelligent technology, Create and enjoy life", aiming to strengthen AWE's technology-based exhibition attributes and leading advantages in scientific and technological innovation; With the continuous emergence of original technologies and products in AWE, it will also promote and witness the development of "intelligent technology" intelligent and empowered home appliances and consumer electronics industry; At the same time, AWE presents the panorama of smart life, combines innovation and experience, accelerates the landing of cutting-edge products at the consumer end, and lets "smart technology" add value to life and "create and enjoy life" for consumers.
As a world-renowned professional exhibition in the field of home appliances and consumer electronics, AWE2024 will continue to focus on the scene display of smart homes, focusing on "personalized and customized smart home solutions", "extreme, stylish, comfortable and convenient product experience", "green, low-carbon and sustainable development concept" and other industry frontier trends. Form smart home appliances, consumer electronics, smart kitchen and bath, smart entertainment, smart health and other core cluster exhibition areas.
Facing the new era wave of emerging digital technology and industry integration, AWE is gradually expanding the extension of family life, and a smart ecological network with home as the core is being formed. Smart life solutions such as smart cities, smart healthcare, smart travel and smart education, and innovative products such as VR/AR, wearable devices, baby and baby pets, service robots, outdoor appliances and e-sports peripherals will all be on display at AWE2024.
According to the AWE organizing committee, following its debut in 2019, German modern kitchen industry association AMK will once again return to the AWE stage; In addition, Shenzhen Commercial Display Association will organize commercial display and consumer electronics exhibition, bringing the latest developments in the field of commercial display and consumer electronics.
"AWE will adhere to the brand development concept of technology-based, innovative and digital exhibition, continue to strengthen the leading role of technology and consumer trends, and attract more high-tech, new categories and new product enterprises to participate." AWE2024 will focus on family life scenes, create more subdivided life scenes according to technological innovation, consumer trends and market demand, provide better scenario-based experience, and promote cross-border development and industrial integration." Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, elaborated the future development direction of AWE.
The rise of new media and platforms has brought new marketing concepts, and these platforms integrating media, entertainment, interaction, product promotion and marketing have opened up the exhibition innovation mode for AWE. AWE2024 will continue to work with JD, Tiktok and other platforms to detonate a tide show that integrates cutting-edge technology and modern consumption concepts.
Xu Dongsheng said: "AWE2024 will jointly launch more interactive exhibition activities through cooperation with more partners, expand the participation of different circles such as investors, industrial designers, home improvement designers, fashion consumers, college students, e-sports, food, gifts, outdoor, etc., to further enhance the influence and attraction of the exhibition, and create more value for consumers and partners." "
As an important part of the AWE ecology, the AWE Summit Forum and the "Future Home" Summit Forum will arrive in AWE2024 as scheduled, and the industry elites will jointly carry out in-depth discussions on the macro development of the industry, technological innovation, healthy low-carbon, intelligent future and other topics. In addition, the AWE Apland Award, which has the reputation of "Oscar in the field of global smart life", will also be selected to provide consumers with a more convenient and imaginative quality of life.